[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kushitani.cz\/spolecnost-microsoft-kupuje-dodavatele-reklamy-v-oblasti-e-commerce-promotelq\/#Article","mainEntityOfPage":"https:\/\/www.kushitani.cz\/spolecnost-microsoft-kupuje-dodavatele-reklamy-v-oblasti-e-commerce-promotelq\/","headline":"Spole\u010dnost Microsoft kupuje dodavatele reklamy v oblasti e-commerce PromotelQ","name":"Spole\u010dnost Microsoft kupuje dodavatele reklamy v oblasti e-commerce PromotelQ","description":"Microsoft z\u00edskal marketingovou platformu PromotelQ. PromotelQ je automatizovan\u00e1 platforma pro marketing produkt\u016f, je\u017e umo\u017e\u0148uje v\u00fdrobc\u016fm zna\u010dek zobrazovat sponzorovan\u00e9 reklamy na webov\u00fdch str\u00e1nk\u00e1ch z\u00fa\u010dastn\u011bn\u00fdch maloobchodn\u00edk\u016f, d\u00edky tomu zvy\u0161uje viditelnost a generuje zisky z\u00a0t\u011bchto web\u016f. Spole\u010dnost rovn\u011b\u017e nab\u00edz\u00ed jak maloobchodn\u00edk\u016fm, tak inzerent\u016fm, \u0159\u00edd\u00edc\u00ed panely pro analytiku\u00a0 a \u00a0sledov\u00e1n\u00ed v\u00fdkon\u016f jednotliv\u00fdch kampan\u00ed. Tato platforma funguje podobn\u011b jako HookLogic, […]","datePublished":"2020-02-14","dateModified":"2020-02-14","author":{"@type":"Person","@id":"https:\/\/www.kushitani.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.kushitani.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7b7a3ac09da7f6a75c5f1ebec5be454c22943a51b9f5595d89318ef09bd44dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b7a3ac09da7f6a75c5f1ebec5be454c22943a51b9f5595d89318ef09bd44dd1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kushitani.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.kushitani.cz\/spolecnost-microsoft-kupuje-dodavatele-reklamy-v-oblasti-e-commerce-promotelq\/","wordCount":428,"articleBody":"Microsoft z\u00edskal marketingovou platformu PromotelQ. PromotelQ je automatizovan\u00e1 platforma pro marketing produkt\u016f, je\u017e umo\u017e\u0148uje v\u00fdrobc\u016fm zna\u010dek zobrazovat sponzorovan\u00e9 reklamy na webov\u00fdch str\u00e1nk\u00e1ch z\u00fa\u010dastn\u011bn\u00fdch maloobchodn\u00edk\u016f, d\u00edky tomu zvy\u0161uje viditelnost a generuje zisky z\u00a0t\u011bchto web\u016f. Spole\u010dnost rovn\u011b\u017e nab\u00edz\u00ed jak maloobchodn\u00edk\u016fm, tak inzerent\u016fm, \u0159\u00edd\u00edc\u00ed panely pro analytiku\u00a0 a \u00a0sledov\u00e1n\u00ed v\u00fdkon\u016f jednotliv\u00fdch kampan\u00ed.Tato platforma funguje podobn\u011b jako HookLogic, kterou z\u00edskala v\u00a0roce 2016 spole\u010dnost Criteo. Naopak Google experimentoval s\u00a0provozov\u00e1n\u00edm produktov\u00fdch reklam prost\u0159ednictv\u00edm programu AdSense pro Google Shopping, nicm\u00e9n\u011b tento program se nikam neposunul od sv\u00e9ho zaveden\u00ed v\u00a0roce 2014. Amazon, a nyn\u00ed tak\u00e9 Walmart, maj\u00ed sv\u00e9 vlastn\u00ed nab\u00eddky reklam sponzorovan\u00fdch produkt\u016f.Z\u00a0jak\u00e9ho d\u016fvodu by n\u00e1s toto m\u011blo zaj\u00edmat?Programy, kter\u00e9 jsou zam\u011b\u0159en\u00e9 na podporu maloobchodn\u00edk\u016f, jako z\u00e1kazn\u00edk\u016f, jsou oblast\u00ed z\u00e1jmu spole\u010dnosti Microsoft, z\u00edsk\u00e1n\u00ed PromotelQ\u00a0 je tedy dal\u0161\u00edm logick\u00fdm krokem, jak v\u00edc proniknout do t\u00e9to oblasti. Microsoft se chyst\u00e1 spojit ve\u0161kerou svou um\u011blou inteligenci a strojov\u00e9 \u00fa\u010den\u00ed\u00a0 s\u00a0technologiemi PromotelQ. C\u00edlem tohoto kroku je mo\u017enost umis\u0165ov\u00e1n\u00ed reklam spole\u010dnosti PromotelQ. Microsoft o\u010dek\u00e1v\u00e1, \u017ee v\u0161echny integrace budou dokon\u010deny koncem tohoto roku. Nav\u00edc, toto spojen\u00ed m\u016f\u017ee pomoci Microsoft Advertising vy\u0159e\u0161it neust\u00e1le vol\u00e1n\u00ed inzerent\u016f po v\u011bt\u0161\u00edm dosahu.Microsoft Advertising nab\u00edz\u00ed sv\u00e9 produktov\u00e9 reklamy na webu Bing.com, ale jeho dosah je limitov\u00e1n a nen\u00ed tak velk\u00fd jako u Google a Amazon. Portfolio klient\u016f PromotelQ obsahuje tis\u00edce glob\u00e1ln\u00edch zna\u010dek a maloobchodn\u00edk\u016f.\u201ePromotelQ je pr\u016fkopn\u00edkem v\u00a0p\u0159\u00edstupu soukrom\u00e9ho trhu k\u00a0marketingu digit\u00e1ln\u00edch dodavatel\u016f. Technologie spole\u010dnosti PromotelQ strategicky dopl\u0148uje aktu\u00e1ln\u00ed nab\u00eddku maloobchodn\u00ed reklamy Microsoftu, d\u00edky tomu spole\u010dn\u011b zp\u0159\u00edstupn\u00edme maloobchodn\u00edk\u016fm technologick\u00e9 portfolio, a tedy \u0159e\u0161en\u00ed pro modernizaci jejich e-komer\u010dn\u00edch platforem. D\u00edky tomu bude mo\u017en\u00e9 maximalizovat jejich monetiza\u010dn\u00ed mo\u017enosti,\u201c \u0159ekl Rik van der Kooi, viceprezident Microsoft Advertising.Dal\u0161\u00ed zaj\u00edmavosti\t\tPromotelQ si nad\u00e1le ponech\u00e1 svou vlastn\u00ed zna\u010dku a stane si diviz\u00ed v\u00a0r\u00e1mci spole\u010dnosti Microsoft Advertising. Podm\u00ednky a dal\u0161\u00ed detaily tohoto kroku nebyly dosud poskytnuty.\t\tKroger, Kohls a Overstock.com pat\u0159\u00ed mezi sou\u010dasn\u00e9 z\u00e1kazn\u00edky spole\u010dnosti PromotelQ.\t\tMezi inzerenty PromotelQ nyn\u00ed pat\u0159\u00ed nap\u0159\u00edklad Sony, P&G, Kraft a HP.                                                                                                                                                                                                                                                                                                                                                                                                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